[NewPM] teach -passes= to emit meaningful error messages

All the PassBuilder::parse interfaces now return descriptive StringError
instead of a plain bool. It allows to make -passes/aa-pipeline parsing
errors context-specific and thus less confusing.

TODO: ideally we should also make suggestions for misspelled pass names,
but that requires some extensions to PassBuilder.

Reviewed By: philip.pfaffe, chandlerc
Differential Revision: https://reviews.llvm.org/D53246

llvm-svn: 344685