[docs][NewPM] Add docs for writing NPM passes

As to not conflict with the legacy PM example passes under
llvm/lib/Transforms/Hello, this is under HelloNew. This makes the
CMakeLists.txt and general directory structure less confusing for people
following the example.

Much of the doc structure was taken from WritinAnLLVMPass.rst.

This adds a HelloWorld pass which simply prints out each function name.

More will follow after this, e.g. passes over different units of IR, analyses.
https://llvm.org/docs/WritingAnLLVMPass.html contains a lot more.

Reviewed By: ychen, asbirlea

Differential Revision: https://reviews.llvm.org/D86979